Informatica Acquires AddressDoctor

Global Data is Hard to Do

Yesterday, Informatica announced their intent to acquire AddressDoctor. This acquisition is all about being able to handle global data quality in today’s market, but it has a surprising potential twist. Data quality vendors have been striving for a better global solution because so many of the large data quality projects contain global data. If your solution doesn’t handle global data, it often just won’t make the cut.

The interesting twist here is that both IBM and Dataflux leverage AddressDoctor for their handling of global address data. There are several other smaller vendors that do also - MelissaData, QAS, and Datanomic. Trillium Software technology is not impacted by this acquisition. They have been building in-house technology for years to support the parsing of global data and have leveraged their parent company’s acquisition Global Address to beef up the geocoding capability of the Trillium Software System.

Informatica has handed the competition a strong blow here. Where will these vendors go to get their global data quality? In the months to come, there will be challenges to face. Informatica, still busy with integrating the disparate parts of Evoke, Similarity and Identity Systems, will now have to integrate AddressDoctor. Other vendors like IBM, Dataflux, MelissaData, QAS and Datanomic may now have to figure out what to do for global data if Informatica decides not to renew partner agreements.

For more analysis on this topic, you can read Rob Karel's blog. Read how this Forrester analyst thinks the move is to limit the choices on MDM platforms.

To be on the safe side, I’d like to restate my opinions in this blog are my own. Even though I work for Harte-Hanks Trillium Software, my comments are my independent thoughts and not necessarily those of my employer.

Next Week’s Can’t-Miss Webinars

Presenters can either make or break a webinar. Simply put, good webinars are given by people who are passionate and knowledgeable about their topic. In order to give give up an hour of a busy day, I have to believe that it will impart some knowledge beyond product demos and brochure-ware. In looking ahead to next week, I see a couple of high points:

Data Governance: Strategies for Building Business Value
Date: Tuesday, April 14, 2009 at 11 a.m. Eastern
Trillium Software will host a Web seminar that includes featured guest speaker Rob Karel of Forrester Research presenting a discussion titled: Data Governance: Strategies for Building Business Value. If you’ve never seen Rob Karel speak, I can tell you from experience that it’s a real treat. I played emcee to a 2008 webinar with Rob on data governance. It was very well attended and very positively reviewed. At that time, the webinar concluded with a lot of great questions on selling the business case for data governance. In this session, Rob plans to tackle that topic a bit more - outlining the best practices and skills needed to obtain executive buy-in for data governance projects.

How to Boost Service, Cut Costs and Deliver Great Customer Experiences - Even in an Economic Downturn
Date: Thursday, April 16, 2009 at 11 a.m. Eastern
Teradata and the SmartData Collective will co-sponsor a webinar on dealing with a down economy. We’ve seen a couple of companies cover this topic, but the panel looks very strong. Judging from the panel and the description, this webinar looks to have a CRM-focus - how technology can help you a) provide an experience that customers will love, and; b) cut costs and help you differentiate your communications strategies from your competition. Curtis Rapp from Air2Web will be in on the discussion, so I’m guessing there will be some talk about Teradata Relationship Manager Mobile and using text messaging in your Teradata apps.

The panel of experts will include:

• Dave Schrader, Teradata - published author and long time Teradata employee
• Lisa Loftis, CRM and BI Expert - author on CRM topics
• Curtis Rapp, Air2Web – the partner responsible for some of Teradata’s mobile solution (CRM on your cell phone)
• Rebecca Bucnis, Teradata - another long-time and experienced Teradata employee

For attending, you’ll also get a white paper by Lisa Loftis called Ringing in the Customers: Harnessing the power of Mobile Marketing.